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Music => Deftones => Topic started by: lxix on Jan 05, 2013, 06:34 PM

Title: KNY Sales / 5 week comparisons
Post by: lxix on Jan 05, 2013, 06:34 PM
Ok, I'm first to admit, I'm a geek! I've managed to search, collect & save sales figures over the years.... if anyone out there's interested here's what I've saved.

As of now, from the latest chart, KNY's total US sales are: 119,518

It's chart run so far:

Num 11      64,846
Num 83      14,469      
Num 99      8,090      
Num 126   7,243      
Num 162   6,858      
Num 151   9,280
Num 118   8,542   

Here's a break down of the first 5 week runs of this & past albums.


Koi No Yokan:

Num 11      64,846
Num 83      14,469      
Num 99      8,090      
Num 126   7,243      
Num 162   6,858      

Total 5 week haul: 101,696

Diamond Eyes           

Num 6           62,000 (rounded figure)
Num 18       20,000 (rounded figure)
Num 31       12,500 (rounded figure)
Num 42        9,376
Num 42        8,349

Total 5 week haul: (rounded on 3 weeks) 112,225

Saturday Night Wrist

Num 10         76,338
Num 47        24,892
Num 81           14,924
Num 143         11,225
Num 153         8,533

Total 5 week haul: 136,071

Deftones

Num 2           167,000
Num 11       56,564
Num 28       36,449
Num 47         29,871
Num 54        22,295

Total 5 week haul: 312,179

White Pony

Num 3       177,830
Num 15       75,261
Num 26       53,170
Num 32       42,708
Num 39       36,781

Total 5 week haul: 385,750
Title: Re: KNY Sales / 5 week comparisons
Post by: pinkmaggit69 on Jan 05, 2013, 07:29 PM
I'm in there in the Week 4 sales.
Title: Re: KNY Sales / 5 week comparisons
Post by: ominousnimbus on Jan 05, 2013, 07:32 PM
Really a shame to see the slow decline over the years that has no regard for the quality of their work (I'd say KNY is among their very best). My guess though is that bands don't make a living off record sales anyway unless they get into platinum territory. Also, to state the obvious, hard rock has been marginalized from the mainstream over the past 10-15 years.
Title: Re: KNY Sales / 5 week comparisons
Post by: pinkmaggit on Jan 05, 2013, 07:50 PM
Thanks for that info Ixix!, I've always been so curious about that but never thought I'd get to see such a detailed breakdown.
Any figures for ATF?
I wonder if KNY would have sold more copies than DE by now if it had been promoted as well as DE? There's been literally no promotion for KNY, no videos (which I'm very dissapointed by), nothing :(
Why has the label done such a bad job this time around?
I get that music videos are usually expensive to make but it is possible to make a good video on a low budget - no need to spend a million dollars like on the Minerva video! (I still don't get how that video cost so much!)
Even the website is crap and doesn't get many updates. Remember all the videos on the making of DE when it came out.
All that this album has really had to promote it has been the glowing reviews.
Title: Re: KNY Sales / 5 week comparisons
Post by: Northcal on Jan 06, 2013, 01:06 AM
Deftones career sales is?  8)
Title: Re: KNY Sales / 5 week comparisons
Post by: Penicks on Jan 06, 2013, 09:15 AM
Quote from: pinkmaggit on Jan 05, 2013, 07:50 PM
I get that music videos are usually expensive to make but it is possible to make a good video on a low budget - no need to spend a million dollars like on the Minerva video! (I still don't get how that video cost so much!)

1) go to middle of nowhere
2) bring a shitload of equipment
3) ?? ??
4) one mirrion dorrar
Title: Re: KNY Sales / 5 week comparisons
Post by: DeftonesNZ on Jan 06, 2013, 09:22 AM
Wouldn't they have needed a shit load of generators and stuff just to power all that equipment? I imagine that can't be cheap to use plus all the people that were working on it and then you need to factor in all the costs of editing and stuff I can see where the money would have gone,the videos only a couple of minutes long but they would have shot hours of footage ,plus wasn't there some sand storm or something that delayed everything I'm guessing they would of had to keep paying the crew just to sit round and wait it out.
Title: Re: KNY Sales / 5 week comparisons
Post by: audeamus on Jan 06, 2013, 04:22 PM
Quote from: lxix on Jan 05, 2013, 06:34 PM
Ok, I'm first to admit, I'm a geek! I've managed to search, collect & save sales figures over the years.... if anyone out there's interested here's what I've saved.


Thanks for putting that together, interesting to see.

Quote from: ominousnimbus on Jan 05, 2013, 07:32 PM(I'd say KNY is among their very best).

very best
? I'd agree to disagree.
Whoever was in charge of marketing KNY should be fired.
Title: Re: KNY Sales / 5 week comparisons
Post by: nineteen on Jan 06, 2013, 08:59 PM
KNY has it's own momentum. There are stacks of people who love it on the music alone with hardly any physical promotion behind it.

Also, I think the lesser sales brings up the old illegal download issue, which is a pain in the ass to argue over.
Title: Re: KNY Sales / 5 week comparisons
Post by: Braincleaner on Jan 08, 2013, 08:37 PM
Well, i think most will agree on the fact that a decline in sales does not have to mean that the quality of the music has declined.
And besides, there was a huuuuge hype around White Pony after it was released, so it's only natural that the 5 week sales for this album was as high as they were.
Title: Re: KNY Sales / 5 week comparisons
Post by: theshadeisatool on Jan 10, 2013, 11:03 AM
What proportion of global sales do you reckon the US sales figures represent? 50%-ish?

I don't think 100,000 copies after five weeks is too bad in just one country in this current market and filesharing, etc. It's commercially viable.

As someone above said, the whole model for bands making money has changed and album sales aren't as important as they were.
Title: Re: KNY Sales / 5 week comparisons
Post by: Gee on Jan 10, 2013, 05:07 PM
I guess nowadays for most bands/artists album sales are supposed to reach the break-even point (where costs=revenues), meaning that touring is where the profits come from.

If you think about it, KNY sold roughly as much as Diamond Eyes, without the costs of making the videos (or maybe just one). So my guess is that so far KNY is bringing more money in than DE.

Title: Re: KNY Sales / 5 week comparisons
Post by: RoyBiggins on Jan 10, 2013, 05:27 PM
Yeah Gee those record executives are probably aiming to only break even. The Roy a.k.a. The Main Roy doesn't buy that. ATUT.  Absorb that understand that
Title: Re: KNY Sales / 5 week comparisons
Post by: Gee on Jan 10, 2013, 06:05 PM
Quote from: RoyBiggins on Jan 10, 2013, 05:27 PM
Yeah Gee those record executives are probably aiming to only break even.

I never said that. I said they were expecting profits from the tour. They want money, but they're not dumb, they know the tones arent going to sell 100,000 copies in the first week of their album's release.

Spend more time reading and less time finding yourself new nicknames for your posts.

Absorb that, knowing it's pretty easy to understand  ;)
Title: Re: KNY Sales / 5 week comparisons
Post by: DeftonesNZ on Jan 10, 2013, 11:56 PM
Yeah they've always said their money comes from doing the touring that's why they have gruelling tour schedules.
Title: Re: KNY Sales / 5 week comparisons
Post by: BillyNo.9 on Jan 11, 2013, 03:05 AM
There must be a reason for KNY dropping 72 places in one week.

Maybe it just wasn't appealing enough to a new audience? Of course die hards like us are going to purchase the album, if nothing more just to at it to our collection. But in all honesty I don't think this album is captivating and powerful enough to draw in new listeners in the way any of their other records could.
They just don't make songs 7 words, My Own Summer, Digit Bath, Hexagram or Kimdracula any more.
Title: Re: KNY Sales / 5 week comparisons
Post by: ominousnimbus on Jan 11, 2013, 03:26 AM
Quote from: BillyNo.9 on Jan 11, 2013, 03:05 AM
There must be a reason for KNY dropping 72 places in one week.

Maybe it just wasn't appealing enough to a new audience? Of course die hards like us are going to purchase the album, if nothing more just to at it to our collection. But in all honesty I don't think this album is captivating and powerful enough to draw in new listeners in the way any of their other records could.
They just don't make songs 7 words, My Own Summer, Digit Bath, Hexagram or Kimdracula any more.
Couldn't disagree more. If anything, they changed things up so much as to scare off quite a few die-hards. I feel like there's an audience out there who would appreciate the atmospherics and textures of KNY, but may have already written the band off in the past due to their nu-metal/aggro roots.

Also, I'm a longtime fan, and I'd say Rosemary is better than every song on your list. Even if you don't like the direction they took with stuff like Romantic Dreams and WHTY, there are still several old-school tracks that sound up to par with their previous work, at least to me.
Title: Re: KNY Sales / 5 week comparisons
Post by: BillyNo.9 on Jan 11, 2013, 04:33 AM
Quote from: ominousnimbus on Jan 11, 2013, 03:26 AM
If anything, they changed things up so much as to scare off quite a few die-hards.

But that makes no sense, they're always insisting on not alienating their fans. How would that benefit them?
Title: Re: KNY Sales / 5 week comparisons
Post by: DeftonesNZ on Jan 11, 2013, 04:46 AM
It's just the sign of the genre they are in ,With the real popular pop stuff people see the videos on tv all the time or hear the singles thrashed on radio then they go and buy it whereas the majority of people that buy metal type records are existing fans who actually follow bands closely hence the high initial sales followed by a sharp fall ,the people who are buying Deftones know it's coming out so they rush out and buy it as soon as they can as opposed to other genres like pop where people are just hearing about it 3 weeks after release and then going out and buying it, It's pretty hard to find out about bands like Deftones these days with their very limited radio exposure and no music videos released for KNY the only way you could really know about the album is if you were an existing fan or you follow other stuff in the genre.
Title: Re: KNY Sales / 5 week comparisons
Post by: DeftonesNZ on Jan 11, 2013, 04:50 AM
Quote from: BillyNo.9 on Jan 11, 2013, 04:33 AM
Quote from: ominousnimbus on Jan 11, 2013, 03:26 AM
If anything, they changed things up so much as to scare off quite a few die-hards.

But that makes no sense, they're always insisting on not alienating their fans. How would that benefit them?
No they're not they've always said they will make the music they feel is right even though they know they will lose some fans

Chino talks a bit about it here and about how they released White Pony despite thinking people would hate it because they felt the music was right
DeftonesTalk about a new generation of fans (http://www.youtube.com/watch?v=KD_CFKvgsK8#ws)
Title: Re: KNY Sales / 5 week comparisons
Post by: pinkmaggit on Jan 14, 2013, 10:57 AM
Quote from: nineteen on Jan 06, 2013, 08:59 PM
KNY has it's own momentum. There are stacks of people who love it on the music alone with hardly any physical promotion behind it.

Also, I think the lesser sales brings up the old illegal download issue, which is a pain in the ass to argue over.

Sure, I'm one of those who didn't need any promotion to get me to buy the album but the point of promoting an album is to attract new fans. There are stacks of people who love it on the music alone but that's not the point, there are more people that haven't heard of Koi No Yokan or Deftones and reaching out to them is the whole point of promoting an album.
We're die hard fans so we check up on the website and the forum but what about casual fans who don't, they may not even know that a new Deftones album is out.
So it doesn't matter how great the record is, without some form of promotion, you're missing out on attracting prospective new fans.
Case in point - I had liked Deftones since I heard My Own Summer but forgot about them as the years went by. Then one day I saw the video for Mein on MTV (I still think it's a great song and will stand by this despite what others on the forum say) and went out and bought my first Deftones CD ........ and then all the rest!
With the quality of this album, who knows how many new fans could have been garnered. Opportunity wasted!
Of course we all know illegal downloads have had a massive impact but there's no excuse not to try and get as many sales from an album you can even if you know there is no hope of ever achieving the volume of sales from a decade ago regardless of the quality of the music.
So absorb that and understand that!! ;) ;)

Quote from: Gee on Jan 10, 2013, 05:07 PM
I guess nowadays for most bands/artists album sales are supposed to reach the break-even point (where costs=revenues), meaning that touring is where the profits come from.

If you think about it, KNY sold roughly as much as Diamond Eyes, without the costs of making the videos (or maybe just one). So my guess is that so far KNY is bringing more money in than DE.

I think that this sadly may well be the case. Whether the record company is just trying to break even is up for debate however maybe they felt that any prospective sales generated by a video wouldn't be enough to warrant or offset the cost of making a music video.
Ok, so get creative and find some other way to promote the album!
But they've done absolutely nothing and that's just plain laziness and neglect.
I agree with Audeamus completely, whoever was/is in charge of marketing should be fired for being a lazy, unimaginative. useless, no good slacker!
Title: Re: KNY Sales / 5 week comparisons
Post by: DJR on Jan 16, 2013, 08:11 PM
I thought SNW would have sold more than that....my 2 copies didn't help much :/
Title: Re: KNY Sales / 5 week comparisons
Post by: UrZ* on Jan 22, 2013, 10:33 AM
This album has legs.. the music is doing it on it's own.. no promotion, no video... and still charting :D
Title: Re: KNY Sales / 5 week comparisons
Post by: kickover on Jan 23, 2013, 11:27 PM
Are their shows selling out?  Maybe the record isn't selling all that well, but even if some of their shows are selling out it's a testament to the quality and reputation of KNY (and of course everything else they've done over the past two+ decades!)
Title: Re: KNY Sales / 5 week comparisons
Post by: DeftonesNZ on Jan 23, 2013, 11:35 PM
Quote from: kickover on Jan 23, 2013, 11:27 PM
Are their shows selling out?  Maybe the record isn't selling all that well, but even if some of their shows are selling out it's a testament to the quality and reputation of KNY (and of course everything else they've done over the past two+ decades!)
I think so I've seen people on here talking about sold out shows recently
Title: Re: KNY Sales / 5 week comparisons
Post by: nineteen on Jan 24, 2013, 12:26 PM
Quote from: DeftonesNZ on Jan 23, 2013, 11:35 PM
Quote from: kickover on Jan 23, 2013, 11:27 PM
Are their shows selling out?  Maybe the record isn't selling all that well, but even if some of their shows are selling out it's a testament to the quality and reputation of KNY (and of course everything else they've done over the past two+ decades!)
I think so I've seen people on here talking about sold out shows recently

All of their UK shows in February are sold out I believe.